Lamar to Retrofit Billboards Throughout Florida with Solar, Wind Power

Lamar Advertising Co., which operates more than 150 outdoor advertising companies in more than 40 states and Puerto Rico, has announced a multidimensional project to convert some 1,370 billboards throughout Florida to renewable energy. The $12.5-million project will place solar or wind power on billboards throughout the state, creating 1,370 individual renewable energy systems that return energy to the electrical grid.

"This represents the largest single deployment of distributed renewable energy devices in Florida history," said Robert B. Switzer, vice president of operations of Lamar Advertising. "With the completion of this historic project, we will be sending a clear message to millions of Florida residents and visitors every day that renewable energy works."

The project, set for completion by April 2012, will install a total of one Megawatt (1,000 kilowatts) of renewable energy generation in the form of solar or wind power on 1,370 separate billboard structures in eight markets from Pensacola to Daytona and Tallahassee to Fort Myers. The installations will be on billboards along interstates and major thoroughfares, giving the project the widest public exposure. The U.S. Department of Energy is providing a $2.5-million grant to the project through the Florida Energy and Climate Commission and the Governor's Energy Office, while Lamar is funding the remaining $10 million.

As part of its initiative, Lamar Advertising is sponsoring Renewable Florida, a Web-based clearinghouse to help Floridians find the easiest and most cost-efficient ways of maximizing renewable energy. To learn more, go to www.renewableflorida.org.

"Over the 20- to 25-year life span of the billboards converted to renewable energy, we will return an untold amount of renewable, emission-free energy to the power grid while demonstrating in a very graphic manner to the public the payoff that comes with renewable energy," Switzer said. "In the long run, this will mean significant savings for Lamar. The lifespan of these systems allows them to be amortized, giving us a very logical business rationale for incorporating systems such as these on a widespread basis."

For more information about the benefits of renewable energy, explore www.renewableflorida.org.